VermontValue Dining Pass



Discount dining deal
by Bruce Edwards – STAFF WRITER
Published: December 21, 2009
Photo by Albert J. Marro

Frank Smead and Millie Roy-Smead have an offer they're hoping you can't refuse.

The couple has launched a buy one, get one free card called the VermontValue Dining Pass that's good at more than three dozen area restaurants, delis and bakeries.

For $35, the wallet size dining card entitles card holders to one free entrée for each entrée purchased (equal or lesser value) at one of the more than three-dozen participating restaurants. The pass is good through the end of 2010.

Reprint from Dec 21, 2009 Rutland Herald - Business Section 
The idea came from one of Roy-Smead's cousins in North Carolina who had his own dining pass business for 10 years before selling it.  “He was here visiting and told us about it and we said, hey, makes sense to do that locally,” said Smead, who met his wife, a Rutland native, while skiing at Pico. “We know a lot of people and there are a lot of good restaurants around here.”

The couple selected the restaurants based on their own dining experience or recommendations.

A sampling of restaurants ( includes the Blue Cat in Castleton, Ovations in Killington, Cool Moose in Ludlow, the Rutland Country Club, The Vermont Inn in Mendon, Sal's Italian Restaurant in Rutland and Wallingford, Mary's Café in West Rutland, and Seward's Family Restaurant in Rutland.

Smead, a retired ITT product development and marketing specialist, said at $35 a pass, diners get more than their money's worth - with each free entrée costing less than $1.

He said participating restaurants benefit as well.  “What they gain is to have an opportunity to bring in new customers who've never been there before or people who have been there before but not in a long time,” he said.  In addition, Smead said because most diners also order drinks, appetizers or dessert with their meal, restaurants make up most of the cost of the free entrée.

Press Release                                                                       November 7, 2011

Local Couple Expands Dining Pass Business

Frank Smead and Millie-Roy Smead have announced an expansion of their popular VermontValue Dining Pass business.  Started only two years ago, the business has grown to over 1,000 regular customers who appreciate the dollar savings offered by VermontValue’s Buy-One / Get-One-Free meals.  Each $35 wallelt-sized Dining Pass entitles users to visit over 40 of the area’s most popular restaurants and other food establishments (inns, diners, delis, etc.).   Each Dining Pass may be used one time at each of the food establishments listed on the Dining Pass.  Potential savings are several hundred dollars per Dining Pass.  Many pass holders have recouped the $35 purchase cost in only one or two uses.

Last year, the couple published two separate Dining Passes, one for the Rutland area, and one for the Manchester Area.  “We decided to offer the ‘best of the best’ for 2012,” indicated Frank.  “We combined our best listings for Rutland with our best listings for Manchester and came up with a really great expanded 2012 Dining Pass.  We have restaurants ranging from gourmet French cooking at Café Provence in Brandon, to unique dishes from the Cool Moose in Ludlow, to great Irish stews at the Inn at Long Trail in Killington and at Killarney’s in Ludlow, to fine dining at the historic Wilburton Inn in Manchester.  We also have a great selection of other food establishments, including sandwiches from the Mendon Country Store and Thelma and Louise, pizza from Pizza Jerks and a Crust Above, specialty snacks from the Tinmouth Snack Bar, Up for Breakfast in Manchester, and lots more.“

“We are quite excited to be able to offer three new restaurants this year” added Millie. “Roots in Rutland, the Snow Angel in Mendon, and the Tap House & Grille in Mendon.  Also, we have the recently re-opened Cortina Inn in Mendon and the re-named Z Corners Inn in Bridgewater Corners.  Also, we have re-listed Perry’s in Poultney, with one of the best prime rib dinners around.”

Millie, a Rutland native, and Frank, a transplanted Vermonter, started their Dining Pass business in 2009 to provide a means of stretching dining budgets for local customers.  The benefit to restaurant owners is the chance to gain new customers who might not otherwise patronize their restaurant.  “So far, it’s been working great,” said Frank.  “ We have all kinds of positive e-mail from our customers and two restaurant owners recently told us they have stopped using all other types of dining promotions because VermontValue has been working so well for them.”

Additional information about VermontValue and orders for Dining Passes can be placed by calling 802-345-4534 or by visiting the VermontValue website at

PO Box 705, Rutland, VT 05702
802-345-4534 (e-mail) (website)